O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The work features a touch rugby team called The Untouchables - a mix of male and female athletes including leading free runners, a choreographer to pop stars including Rihanna and Dizzee Rascal, and a former Leicester Tigers player.
The accompanying TV advertisement was ad of the day on Campaign live and can be seen here
The campaign was created by Neil Shanlin and Katie Welch-Cook of VCCP.
Photography by Finn Taylor.