Quit Smoking with FC Barcelona

February 25th

In collaboration with FC Barcelona, the European Commission has launched a media campaign across the continent to help people quit smoking. The campaign which runs as print and online media was photographed by Diver & Aguilar in Barcelona endorsed by the four captains, Carlos Puyol, Xavi Hernández, Andrés Iniesta, Víctor Valdés and coach Tito Vilanova.

Client : European Commission/FC Barcelona.

Agency : Saatchi & Saatchi Brussels.AD: Stijn Klaver.

See the campaign here